Tracy Brady Cartoons

It was surreal getting all that feedback on my rants about Twitter. It’s awesome that we all agree that Twitter is such a great tool for building communities and that the use of Twitter as a marketing tool makes it so invaluable. The latter of course depending heavily on just who exactly is looking at your tweets, which is what this blog post is about.

Many Twitter communities comprise almost entirely of peer groups, which is just virtual life being molded by normal human nature. Any artist or business person will attest to the fact that twittering between and among one’s peers is a great way to keep up with business trends and practices in a mostly safe, like-minded environment. The useful practice of ‘Re-Tweeting’ is also more frequently used in peer groups. (For example, few in Ashton Krutcher’s army of followers are in any of his peer groups and even fewer actually re-tweets anything he writes)

Conversely this very same ‘Ashton’ model demonstrates that to maximize Twitter’s marketing capabilities, one should ideally have a large non-industry based audience following your tweets. No doubt Mr. Kutcher’s army of followers click on every fantasy football and Blah Girls link he tweets out. It’s entirely possible that he makes a killing in endorsements each time he uploads a picture of himself relaxing onboard a jet, wearing a big team sports cap while watching football on his iphone and drinking a large café di Starbucks. He also raises an equally large amount of money for the humanitarian causes that his tweets encourage people to support.

But rather than speculate about Ashton why don’t I just share my own experiences of marketing on Twitter.

Dirty Job has a lot of teen readers. (This is because I also author a kids’ comic strip called Deuces that’s audience continues to graduate from the strip to the webcomic as they get older. Also, Dirty Job started out with my 15-year old sister as its marketing manager. She did a heck of a job building up a following for the webcomic among her classmates who in turn passed word along. Thanks guys)

For my part, and as I’ve mentioned in a previous blog post, I make an effort to target teen tweeters as much as I do the web surfing housewives and John Deering fans who show up in my demography. These groups are kind enough to reward me with a steady amount of clicks that increase each day. Once again, thanks guys and gals.

So that’s my strategy. it’s been working for me. You can try it too.